Short answer: building and cultivating your network. If you are contemplating a non-academic career path the PhD will look impressive on your CV and might appeal to some employers, but it will not be the determining factor in your success in the job market. While getting a PhD places you in an elite – about 1% of the population have PhDs – you will need to further distinguish yourself. A PhD is not enough. You do this through the hard and soft skills that you have developed, again through connections and your network, and through the experience that you have built up. This, together with your PhD, will be what gets you a job. By achieving your PhD you will have shown to others and most importantly to yourself that you have the discipline, the project management skills, the focus, and the intelligence to successfully stay the course. You will learn valuable analytical skills, how to work independently, how to break down a big project into manageable chunks, how to monitor and track progress, how to communicate effectively, and how to build networks.